How the Asset Building Program Relaunch Skyrocketed to 1,035 Leads and 400+ Sales — With 2,775% Growth in 30 Days
This case study details the successful relaunch of the Asset Building Program (ABP) — a digital product by Mentor Eva Aradillos. With just ₱30,000 ad spend, the funnel went from flat performance to a 2,775% spike in lead volume.
Main Growth Metric Graph
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Funnel Optimization & Sales Page Rebuild:
Before vs After (Funnel & Sales Page)
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Objective
Transform the underperforming 3-page funnel into a high-converting, on-brand experience.
Approach
- Rebuilt to a 5-step structure
- Ensured brand alignment
- Rewrote emotional copy
Results
- Significantly improved completion rate
- Reduced drop-offs
- Increased trust & perceived value
Insights
- Message-to-Market Match Wins
- Storytelling Converts
- Structure Sells
Paid Ads Strategy & Lead Generation
Ad Campaign Metrics & Creatives
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Objective
Revive declining ad performance and generate qualified leads.
Approach
- Collaborated on creative direction
- Focused on mobile-first formats
- Allocated ₱30,000 spend
Results
- 1,035 Leads in 30 days
- +2,775% Increase
- Reduced Cost Per Lead
Insights
- Great Ads Start With Story
- Ad + Funnel Congruence
- Low Spend Can Win Big
Email Follow-Up System
Email Sequence Flowchart
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Objective
Recover lost leads and nurture cold prospects back into the funnel.
Approach
- 6-part email sequence
- Targeted abandoned views
- Blended urgency & proof
Results
- Converted 8 premium signups
- Re-engaged cold leads
- Increased brand connection
Insights
- Follow-Up is a Sales Multiplier
- Consistency Builds Familiarity
- Personalization Wins
Conclusion:
The relaunch of the Asset Building Program proves that even a struggling funnel can be transformed into a high-performing sales engine. It’s about what happens when strategy meets execution.
Key Takeaways:
- ✓Rebuilding structure increased conversion dramatically.
- ✓Paid ads work best when matching the heart of the offer.
- ✓Email follow-up turns missed opportunities into real revenue.
Want Similar Results?
In just 30 days, we turned a stalled funnel into 1,035 leads and 8 program sales. Ready to build a predictable growth system for your business?
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