How A Local Flower Shop Generated ₱203,393 in Just 14 Days — With Only ₱10,332 in Ads
Shopify Revenue Dashboard (₱203,393.35)
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Introduction:
This case study highlights the explosive success of Floravera by Bong & Co., a local flower shop in Manila that transitioned from a simple Marketplace presence to a fully operating eCommerce brand. Within just 14 days of launching on Shopify, they generated ₱203,393.35 in revenue during the Valentine's season, achieving a 9.72x ROAS.
Paid Ads & Traffic Strategy:
Facebook & Instagram Ad Creatives (Valentine's)
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Objective
Drive qualified traffic to the new website and convert Valentine’s shoppers through Facebook ads and DM funnels.
Approach
- Created emotionally resonant ad creatives.
- Targeted warm local audiences in Manila.
- Combined ad clicks with DM engagement.
- Optimized for urgency and local relevance.
Results
- ₱10,332.40 total ad spend.
- ₱203,393.35 total revenue.
- 150+ successful orders.
- 9.72x Return on Ad Spend (ROAS).
Insights
- Emotion sells: Seasonal urgency works.
- Mixed-channel works: DMs converted significant chunk.
- Low budget ≠ low impact: 10K PHP led to massive returns.
Website & Conversion Funnel:
Shopify Mobile Checkout & Automation Map
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Objective
Launch Floravera’s first Shopify website and turn clicks into seamless, high-converting checkout flows.
Approach
- Built mobile-optimized Shopify storefront.
- Simplified navigation for fast checkout.
- Created product pages with emotional copy.
- Integrated Messenger & abandoned cart automation.
Results
- High mobile checkout completion rate.
- Abandoned carts recovered via automation.
- Shop fully booked by mid-February.
- Orders closed early due to volume.
Insights
- Well-built product pages convert.
- Speed + support closes more sales.
- Checkout experience > Traffic volume.
The End Result:
In just 14 days, Floravera went from zero online orders to ₱203,393.35 in revenue and over 150 successful orders. This first-time launch hit product-market fit with the right message, platform, and guidance.
Key Takeaways:
- ✓huge budget not needed—just strategy.
- ✓Speed and simplicity win seasonal campaigns.
- ✓Right funnel turns clicks into cash.
- ✓Local shops can win big digitally.
Want Similar Results?
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